100% HSE. This is who we are.

HSE24 becomes HSE

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HSE is introducing a new era of shopping: With a new positioning, a comprehensive rebranding, and an integrated campaign, the brand is consistently focused on entertainment.

Sandra Rehm, CEO of HSE:

“HSE has stood for social commerce from the very beginning. We uniquely combine shopping with entertainment. Our customers can decide where, when, and how they want to shop with us at any time – whether via our three TV channels, our online shop, our award-winning native app, or via social media. We are now making this even clearer with our new, distinctive, and diverse formats and offerings across all channels.”

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