Marketing & Creative: Bringing our brand to life

In the Brand Marketing department we are the guardian of the HSE umbrella brand. We ensure a consistent brand appearance and our lifestyle strategy. Here you not only create the HSE brand, but you are also responsible for expanding our diverse brand portfolio. For this purpose you analyze our target groups and identify growth potential. You develop brand and launch strategies and inspire our customers with new, strong brands. You create media guidelines, brand books or even a packaging design that our customers cannot resist.

In Customer Relationship Management, you accompany our customers in all phases of the customer journey: from newsletters, mailings by post to outgoing calls – with your empathic and proactive style you win over new customers and ensure their satisfaction.

In the Online Marketing department we plan, control, and optimize our online marketing strategy. Our goal is to generate traffic for our Online Shop website, inspire customers, and further expand our rapidly growing e-commerce segment.

In our Campaign & Advertising team we are driven by one overriding question: What do we want to activate where, when, and how? As an omnichannel retailer, we cover the entire spectrum of digital marketing from social media to direct and performance marketing, but also rely on classic media such as print and out-of-home.

A seamless customer journey and maximum customer satisfaction at all touchpoints: that is what drives you. You develop ideas for new 360-degree omnichannel campaigns, orchestrate the various channels, and work out marketing plans and cooperations. You design user stories and support your colleagues from the Creation department in the creative implementation of off- and online campaigns as well as in the look and feel. In short: With your ideas you make our brand and our customers shine!

The Creation department plans, creates and, realizes content for a customer-centered 360-degree shopping experience and constantly develops it further. You work on online and offline marketing campaigns and give the company a distinctive image with your campaigns using photography, video, set design, and storytelling.

The Content & Production department plans, controls, and maintains the content for all relevant channels. Here you organize, for example, image material for our Online Shop, our social media channels or PR campaigns.

As Content Project Manager you will manage and be responsible for projects – for example a new campaign – regarding budget, resources, timing, and KPI. You have an overview of all internal processes and coordinate the interfaces and stakeholders involved.

Our video professionals are at home in the On Air Promotion department: Here you produce the latest brand trailers and program teasers. You film, edit, and dub clips for various departments throughout the company.