Marketing & Creation: Bringing our brand to life

Digital marketing with us – creative, data-driven, customer-oriented

Whether CRM, performance marketing or social media – we support our customers along the entire customer life cycle with well thought-out strategies. We are not just interested in clicks and conversions, but in creating real connections with added value. Our team combines creative minds with a flair for storytelling and data-savvy talents who develop smart strategies. We work in an agile way, think customer-orientated and bring passion to every project. This is how we create marketing that inspires and works.

Campaign & Advertising – where creative ideas make an impact

Here we develop creative campaigns with substance – strategically planned, effectively implemented and continuously optimized. Our aim is to convey the right message at the right time via the right channels. Whether social media, display advertising or performance marketing – we continuously test, analyze and improve. We think across channels and rely on intelligent interlinking. This is how we create advertising that stands out and is remembered.

Still not had enough of our Marketing department? Our employees will give you further insights into their work:

Martina, Teamlead Online Marketing

Online Marketing – think creatively, act analytically

In Online Marketing, we combine analytical precision with strategic vision. We analyze KPIs, evaluate Excel charts and derive relevant measures for our target groups. Every campaign is based on data-based insights and is geared towards performance, sales and growth. We always keep an eye on the big picture: What brings real impact, what really works? Our claim: marketing that delivers results – and measurable ones as well.

Customer Relationship Management – where customer relations are fun

In the CRM team, we design communication that inspires – creatively, personally and with relevance. We use newsletters, push messages and print mailings to get our messages across. Working closely with design and copywriting, we create measures that are fun and memorable. We use targeted data to reach customers with the most suitable content at the right time. For us, CRM means creating proximity, cultivating relationships and rethinking customer loyalty.

Niko, Senior Manager Customer Relationship Management

The Creation department plans, creates and, realizes content for a customer-centered 360-degree shopping experience and constantly develops it further. You work on online and offline marketing campaigns and give the company a distinctive image with your campaigns using photography, video, set design, and storytelling.

The Content & Production department plans, controls, and maintains the content for all relevant channels. Here you organize, for example, image material for our Online Shop, our social media channels or PR campaigns.

As Content Project Manager you will manage and be responsible for projects – for example a new campaign – regarding budget, resources, timing, and KPI. You have an overview of all internal processes and coordinate the interfaces and stakeholders involved.

Our video professionals are at home in the On Air Promotion department: Here you produce the latest brand trailers and program teasers. You film, edit, and dub clips for various departments throughout the company.