Dual study program in retailing with a focus on fashion management, international retail management or retail management and e-commerce..

Are you fascinated by business administration and trade? Do you want to gain practical experience in a cool company alongside your studies? Then take a closer look at the dual study program in business administration with a focus on retail (Bachelor)!

These are your benefits

Permanent employment possible

If you do well there is a good chance of permanent employment!

Apprentice sponsor

A more advanced apprentice is always available to answer your questions.

30 days of vacation

Plenty of time to relax and recharge.

Canteen & allowance

Delicious and affordable food is available in our canteen.

What to expect from your dual studies in Business Administration with a focus on trade

During your very practice-oriented dual studies (B.A.) you will get to know many departments, for example Purchasing, Merchandise & Sales Planning or Marketing. In addition to learning about theory in lectures, you will be supporting your colleagues on site in their daily tasks and get to know all aspects of HSE over the course of three years.

Requirements: University-entrance diploma.

Duration: 3 years (6 semesters).

Apprenticeship location: At HSE in Ismaning, plus studies either at the DHBW in Heilbronn or at the University of Applied Management in Ismaning.


Study allowance:

  • 1st year: 900 euros
  • 2nd year: 1,000 euros
  • 3rd year: 1,100 euros

DHBW, the study phases alternate with practical phases in a 12-week rhythm. In the practical phase with us you work 40 hours on 5 days per week.

The University of Applied Management has a semi-virtual study concept and combines the advantages of online and face-to-face study.

Benefits: 30 days vacation, cafeteria, employee discount, Christmas & summer party, apprentice sponsor (an advanced apprentice is available to answer questions and provide support)–  and many other employee benefits!!

Opportunity: A full-time position is the goal, for example in


 Merchandise & Sales Planning,



 Logistics – and many more.

Not sure if this is the right study for you??

A degree is great, but a normal apprenticeship is enough for you? Do you find the live business exciting and want to play an active role in shaping TV broadcasts? Then an apprenticeship as a media designer for image and sound could be something for you. Or are you more interested in the world of computers, servers and administration? Maybe you’re even the main contact person at home when it comes to computer questions, or maybe you’ve even done some programming? Then take a look at the apprenticeships for IT specialists in system integration!

We are looking forward to your application!

Do you have any questions about the dual studies? Julia from our friendly recruiting team is looking forward to hearing from you!

Current job openings for you

  • Sorry. No jobs match your criteria at this time. But we are looking forward to your unsolicited application.

Cannot find a job that suits you? Then simply send us your unsolicited application!

Apply on your own initiative!

Where we work

Ismaning is located on the outskirts of Munich between the Bavarian capital and the airport. The HSE campus is 13 kilometers from the city center of Munich and is easy to reach by all means of transportation. The suburban train (S8) takes you from Ismaning to Munich’s Marienplatz in 23 minutes, or the airport terminal in just 15 minutes. There are also bus connections to the Studentenstadt (U6) subway station. Our campus offers everything you need: a cafeteria, roof terraces, various lawns, and green areas for a stroll during lunch, as well as plenty of free parking.

What others say about us