Dual Study Program in Business Administration with a Focus on retailing and specializations in digital retailing, fashion management or interlational retail management.

Are you fascinated by business administration and trade? Are you looking to gain practical experience at a cool company while continuing your studies? Then take a closer look at the dual study course in Business Administration with a focus on trade (Bachelor’s Degree)! 

These are your benefits

Permanent employment possible

If you do well there is a good chance of permanent employment!

Apprentice sponsor

A more advanced apprentice is always available to answer your questions.

30 days of vacation

Plenty of time to relax and recharge.

Canteen & allowance

Delicious and affordable food is available in our canteen.

What to expect from your dual studies in Business Administration with a focus on trade

During your very practice-oriented dual studies (B.A.) you will get to know many departments, for example Purchasing, Merchandise & Sales Planning or Marketing. In addition to learning about theory in lectures, you will be supporting your colleagues on site in their daily tasks and get to know all aspects of HSE over the course of three years.

Requirements: University-entrance diploma.

Duration: 3 years (6 semesters).

Apprenticeship location:  At HSE in Ismaning, and a course of study with practical phases at the DHBW in Heilbronn.

Study allowance:

  • 1st year: 900 euros
  • 2nd year: 1,000 euros
  • 3rd year: 1,100 euros

with 40 hours per week on 5 days per week.
Study and practical phases alternate in a 12-week rhythm.

Benefits: 30 days vacation, cafeteria, employee discount, Christmas & summer party, apprentice sponsor (an advanced apprentice is available to answer questions and provide support)–  and many other employee benefits!!

Opportunity: A full-time position is the goal, for example in


 Merchandise & Sales Planning,



 Logistics – and many more.

Not sure if this is the right apprenticeship for you?

Studying for a degree is great, but all you need is a regular apprenticeship? You find live operations exciting and want to play an active role in shaping the TV shows? Then an apprenticeship as a media designer for image and sound could be something for you. Or do you tend to be the internet type who is all about the online world? Then an apprenticeship as an E-Commerce Associate is probably the right fit for you!

Or do you have a burning passion for computers, servers, and administration? Are you the go-to person for computer issues at home and maybe even have some programming experience? Then check out the apprenticeships for IT Specialist for Application Development or IT Specialist for System Integration! an!


We are looking forward to your application!

Do you have any questions about the apprenticeship, dual studies, or student internships? Katharina from our friendly recruiting team is looking forward to hearing from you!

Current job openings for you

Cannot find a job that suits you? Then simply send us your unsolicited application!

Apply on your own initiative!

That is who we are: 100% HSE. These are our stories.

Where we work

Ismaning is located on the outskirts of Munich between the Bavarian capital and the airport. The HSE campus is 13 kilometers from the city center of Munich and is easy to reach by all means of transportation. The suburban train (S8) takes you from Ismaning to Munich’s Marienplatz in 23 minutes, or the airport terminal in just 15 minutes. There are also bus connections to the Studentenstadt (U6) subway station. Our campus offers everything you need: a cafeteria, roof terraces, various lawns, and green areas for a stroll during lunch, as well as plenty of free parking.

What others say about us